Define
The define mode is when you unpack your empathy findings into needs and insights and scope a meaningful challenge. Based on your understanding of users and their environments, come up with an actionable problem statement: your Point of View.
Let’s dig in
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Human-centered design is powerful for ambiguous problems that involve complex human dynamics. The Define stage is all about zeroing in from a big, ambiguous space to a clearly-articulated challenge that sets the team up to brainstorm. In Define, we create an actionable POV statement that summarizes a powerful user perspective to prioritize and solve for.
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…you have obtained user empathy feedback that you're ready to synthesize into actionable insights.
…you want to set your team up to brainstorm new solutions.
…you want to galvanize internal stakeholders to care about solving a pain point.
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Hone in on one user who expressed a deep pain point worth tackling with the following POV structure:
We met… (person you are inspired by)
We were surprised to learn… (tension, contradiction, or surprise)
We wonder if this means… (thought-provoking inference)
It would be game-changing to… (frame up an inspiring challenge for your team; don’t dictate the solution)
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