We transform people, cultures, and organizations
We started stoke.d with a simple mission: to help organizations awaken dormant curiosity. We do this by helping individuals and teams get back in touch with their inherent creative abilities. We find that by building a culture of encouragement, organizations shift from convention to feeling inspired, acting boldly, and collaborating in new ways.
Why are we stoke.d?
After years of practicing design on innovation projects within our own companies we felt like it was time to offer what we were learning to the world. Like Caine from Kung Fu, we travel the globe spreading human centered design to organizations looking for a new way of working in a rapidly changing world. We absolutely love what we do. Seeing the spark of change in our “students” is the fuel for our fire.Learn More »
What is stoke.d?
We work alongside organizations on real-world projects as a means of doing and teaching. We also work with organizations to create thoughtful cultures, design collaborative spaces, and teach design thinking principles.
We favor a bias towards action and building the internal capacity of an organization to practice design thinking over solving problems for you.
Occasionally we write...
This is where we share what we're learning and what's interesting to us.
Reframing Character Defects
When I was in my early teens my parents and teachers started to notice certain unsettling character traits in me....Read More
Permission To Suck
Some of the best advice (both professional and personal) I’ve ever received comes from a friend at the d.school. I...Read More
Prototypes to Products
A few years ago Anna and I started making wall sized calendars in our home offices so we could see...Read More
We get to partner with some amazing organizations. Here's what they're saying.
Director of Talent Development Colle + McVoy
""It is one thing to be human-centered, it’s another thing to be a spectacular human who inspires and teaches you to be more human-centered in your work and in life. Anna and Parker’s enthusiasm, collective energy and curiosity are contagious. Their training experience and tools have helped keep empathy at the center of our team’s thinking. We’ve also been able to build upon our already collaborative culture to move more quickly, beyond obvious ideas to deeper more meaningful ones, in a shorter period of time." "
VP – Customer Experience, Milestone AV Technologies
"Design Thinking has fundamentally altered the way we do business at Milestone. We no longer think of it as a process; it’s a mindset. We use the tools and techniques in everything we do from product development to event planning to making daily work more efficient. We no longer spend hours preparing mind-numbing powerpoints locked in our offices. We simply grab our post-its, sharpies and stickers and collaborate! If you can master empathy, you can master design thinking!”"
"Parker and Anna will wake you up. If you want revenue and growth, they'll help you do more than your typical strategic consultant. If you want learning for life and energy for your team, they'll beat any Away Day in the woods. They are themselves. You will amaze yourself. And there will be hugs. So if you agree Love > Fear and the world is full of possibility, give them a call."
Distinguished Innovation Advisor & Technical Fellow Healthcare Innovation, Medtronic, Inc.
"Our Design Thinking education with stoke.d was, and still is, a transformative experience. Parker and Anna brought together a great group of engaged students and mentors, and their full-contact coaching style left us skilled in addition to educated. The ideas we learned from stoke.d changed how we see our work as a whole and we still practice the methods everyday."
VP of Talent, Culture, and Performance at Tenet Healthcare
"Stoke.d has taught us to use design thinking to engage our most important users, our patients.
The Stoke.d studio is a physical place that allows us to unplug from corporate and connect to creativity.
With Stoke.d we are teaching our best and brightest, upcoming leaders a different way to solve problems for the future."
Space is an innovation tool.
The stoke.d studio is a creative space for teams to collaborate and jam on projects in a new way. Join us for just a day, week or month. Have questions, feel free to contact our space program.
2 Ways To Connect!
You can either fill out the form and we'll reply quickly, or you can get (infrequent) updates from stoke.d buy just entering your email address in the box to the right.